Taste & Quality Leadership

Taste & Quality Leadership

Hardee’s enjoys consistently strong consumer perceptions, as measured by Sandelman Quick Track ratings*. In a recent customer survey, Hardee’s ranked #1 or #2 among national burger brands in the following categories: Taste/Flavor of Food, Quality of Ingredients, Temperature of Food and Order Accuracy.

We are the only burger brand of scale to offer fresh, Made from Scratch™ Biscuits every day and our juicy, indulgent burgers and best-in-class menus continually out-deliver the competition. It’s no wonder that Hardee’s is the place to go for young, hungry guys to satisfy their cravings.

* Customer relative ratings data from Sandelman Quick Track for QSR – Hardee’s 15 Market Roll-Up as of 3Q CY2012 (excludes In-and-Out Burger)

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