Brand Strength

Brand Strength

At Hardee’s and CKE, our business strategy has always been innovative and as focused as our marketing, resulting in one of the strongest and most recognized brands in the industry. This strategy has been guided by the CKE Executive Management team, who have been in place for over 10 years, creating a franchise foundation of proven long-term success, knowledge and strong leadership to guide the brand in to the future.

Our heritage, best-in-class products, our unique service model, and our unforgettable advertising all contribute to the premium positioning that differentiates and defines Hardee’s reputation in the QSR industry.

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