A Brief History

A Brief History

  • 1941 – Carl Karcher opens hot dog cart in Los Angeles, CA
  • 1960 – Wilbur Hardee opens 1st restaurant in Greenville, NC
  • 1964 – Carl Karcher Enterprises incorporates
  • 1997 – CKE acquires Hardee’s
  • 2000 – Andy Puzder becomes CEO
  • 2003 – Hardee’s undergoes brand “revolution”
  • 2005 – System embarks on full-scale remodel plan
  • 2006 – CKE rolls out new brand logos
  • 2009 – 5-year capital plan completed
  • 2011 – Carl’s introduces Made from Scratch Biscuits™
  • 2012 – National TV advertising used for both brands
A Brief History

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