Growing Unit Revenues

Growing Unit Revenues

  • 3-tiered Value proposition:
    1. - Low End Value Menu
    2. - Mid-Tier – 2-Fors, Big Buford, Combos
    3. - Premium Products – Zillas burgers with  &    monster flavor, Wings
  • Late-Night day part generates new growth
  • Cold Creations & new menu innovation drives visits