Edgy Advertising

Edgy Advertising

Our marketing strategy has always been as innovative and focused as our business strategy, resulting in one of the strongest and most recognized brands in the industry. Our cutting edge TV ads are humorous, provocative and, most importantly, make people hungry for our delicious food.

The primary target market for Carl’s Jr. products is young, hungry guys, who represent the heaviest QSR users. Our advertising must be edgy and cut through the clutter to reach our target audience more effectively, and to stand out from the competition.

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